Boozy, druggy adults. Sober, serious kids. Welcome to Ab Fab Britain

Twenty-one years ago this week a sitcom arrived on British television involving three characters so improbable that they held the nation in thrall.

It had started as a French and Saunders comedy sketch about a hedonistic ‘modern’ mother (Eddy) and her appalled, straight-laced daughter (Saffy). To spin this out into a series, Jennifer Saunders added Joanna Lumley as a hard-nosed, hard-drinking best friend (Patsy) and two essential props: Bollinger champagne (Bolly) and Stolichnaya vodka (Stolly). Absolutely Fabulous was born.

It was never intended as a piece of social commentary — yet it has turned out to be bizarrely prophetic. Over the past two decades, Britain has steadily witnessed precisely the change in generational behaviour adumbrated by Saunders. The middle-aged are having more fun than ever — spending extraordinary amounts on booze, restaurants and designer clothes. Today’s young Brits are, by contrast, the most sober and sensible in living memory, keeping their heads down, their wallets closed and their minds focused on the mountain of debt that awaits them. We are now living in Ab Fab Britain.


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